Copywriter & Content Strategist

Role Overview

Crafted persuasive ad copy, landing page content, and email sequences for brands across healthcare, e-commerce, and professional services verticals.

Key Responsibilities

• →Writing high-converting ad copy for Meta and Google ad campaigns.
• →Developing content strategies aligned with brand voice and conversion goals.
• →Creating email marketing sequences for lead nurturing and customer retention.

Major Achievements

• →Produced ad copy that consistently achieved 2-3x higher click-through rates than industry benchmarks.
• →Developed content frameworks adopted by 10+ brands for their ongoing marketing efforts.
• →Built a deep understanding of conversion psychology that now drives all UX design decisions.