E-commerce Scale Campaign
2024•Media Buyer & Conversion Specialist•Active
Overview
A results-driven paid social and e-commerce marketing campaign that took a growing D2C brand from ₹5 Lakhs to ₹50 Lakhs in monthly revenue. The project focused on media buying, audience targeting, copywriting, and conversion rate optimization.
The Vision
Every e-commerce brand has untapped growth potential. The challenge is not just spending more on ads, but spending smarter — with the right creative, the right audience, and the right funnel.
Technical Approach
- Media Buying Strategy: Structured campaigns using a proven testing framework — broad → interest → lookalike → retargeting — to find winning audiences at scale.
- Conversion Optimization: Redesigned product pages and checkout flows using Figma prototypes, then implemented via Shopify with A/B testing through Unbounce.
- Copywriting: Crafted ad copy and email sequences that spoke directly to customer desires, resulting in 3x higher click-through rates.
The Result
A 10X revenue increase within 6 months, with a sustained 4.2x ROAS across all paid channels and a 45% increase in customer lifetime value through email marketing automation.
Key Challenges
- 01Scaling ad spend from ₹50K/month to ₹5L/month while maintaining 4x+ ROAS.
- 02Building high-converting landing pages that matched the ad creative messaging.
- 03Implementing advanced audience segmentation for retargeting campaigns.