Healthcare Growth Engine
2025•UX Designer & Growth Strategist•Active
Overview
A comprehensive digital marketing and funnel optimization project for a leading chain of cosmetic surgery clinics across India. The campaign leveraged Meta Ads, Google Ads, and custom landing pages with pixel-level tracking to drive a 100X increase in patient inquiries.
The Vision
Healthcare brands need more than generic ads — they need trust-building, compliance-aware campaigns that speak directly to patient pain points while maintaining professional credibility.
Strategic Approach
- Audience Research: Deep-dive into patient demographics, pain points, and decision-making journeys using Google Analytics and Meta Audience Insights.
- Funnel Architecture: Built a multi-step funnel from awareness (social proof ads) → consideration (before/after content) → conversion (consultation booking).
- Pixel Optimization: Implemented Facebook Pixel and Google Tag Manager with custom events for every micro-conversion in the patient journey.
Key Challenges
- 01Building trust-driven ad creatives for the healthcare sector with strict compliance requirements.
- 02Optimizing conversion funnels to reduce cost per patient inquiry by 60%.
- 03Implementing pixel-level tracking across multiple clinic locations for unified reporting.